The Baby Box and Unicef – a lovely way of giving back

Image Credit: The Baby Box

Image Credit: The Baby Box



You will have heard about The Baby Box in the media recently and it seems to be taking the parenting world by storm!  I admit that initially I had questions about it, mainly when it comes to safety but all my fears have been put to bed (Please pardon the pun!). As an enthusiastic fan, I have teamed up with the good folks at The Baby Box as spokesperson during the launch of their new Spring Summer range and I am more than happy to lend my name and expertise to the launch.

The Baby Box stems from a Finnish idea where new parents are provided with lots of essentials for baby’s first few months of life. The box itself conforms to BS EN 1130 – the top international standard for crib and cradle safety, making it not only safe, but potentially a very cost-effective “first crib”.A firm mattress comes with the box and it too confirms to highest safety standards and as such, helps promote safe sleeping as recommended by the American Academy of Paediatrics, and the National Institute of Child Health and Human Development. In fact, research in Finland has shown that since the introduction of Baby Boxes in the 1930s, infant mortality rates have reduced significantly from being the highest in Europe to the fifth lowest in the world.

It’s a well-known fact that sleep is extremely important for growing infants and their parents. The Baby Box is not only a wonderful gift for new parents but it also provides a comfortable and safe sleep environment for infants.

It is important to note, and this is highlighted by The Baby Box on their website, that once baby starts to move or gets a little too big, then it is time to stop using the box. In my estimation, I suggest from around 4 months, it would be time to move.

“We ask that you stop using the Baby Box once your child is able to sit up, kneel or pull themselves up. We would also ask you to keep the Baby Box away from open flame and other sources of strong heat, do not get it wet, and never use the lid while baby is inside. The lid is for storage purposes only.

It is recommended that you only use the mattress supplied with the Baby Box. If a different mattress is to be used, please ensure that the distance from the top of the mattress to the top of the Baby Box is at least 200mm.”

I understand the temptation to carry the Box from room to room but I would recommend that you NEVER move or carry the box with your baby inside it.

The online company, which celebrates its first year in business this month, offers a variety of Baby Box ranges, gift options and prices for those looking for the perfect baby gift package. There are 10 versions available, ranging from €25 to €250 all with free delivery. You can see the range for yourselves here

Image credit: The Baby Box

Image credit: The Baby Box


I am a fan. And I suspect my sister who is expecting her second baby in September will be recommending we get our hands on one for her before the Summer is out!

For more information go to or follow The Baby Box on Facebook:


*Whilst I have been retained as spokesperson for this campaign, I was not asked to review the product or even write this post.  Just happy to share with you all.



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